Bright Lights, Big City

Tag You're It!

By Lori Francisco

Playground tag has come a long way. Today it's all about high-tech lasers, arenas and flashing vests. Ultrazone, a laser-game franchise based in Las Vegas, caters to individuals and groups in search of fun. Participants are taught the game, equipped and separated into teams that compete to guard areas in a multilevel arena typically 4,000 to 5,000 square feet large.

Company president Sam Eigen started Ultrazone six years ago after seeing the concept at a trade show; he began franchising in 1993. The company has 32 franchises and is seeking more nationwide. Start-up costs begin at $400,000. For information, call (800) 628-2829 or visit

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This article was originally published in the February 1999 print edition of Entrepreneur with the headline: Bright Lights, Big City.

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