Your business is on the fast track, but is your phone system?
If your business recently hit the fast lane, one thing probably hasn't kept pace: your office telephone system. Entrepreneurs don't always upgrade their systems, says Michael Centrella, founder of Merlot Communications Inc. The Bethel, Connecticut, consulting company recently completed an 18-month study of entrepreneurs' phone systems. Here are some findings:
- Small businesses with systems older than 5 years often don't have features consumers expect such as voice mail and hold music.
- Small businesses often order extra lines, rather than figure out how to get maximum efficiency from their systems.
- Entrepreneurs would benefit from an audit of their phones, faxes and PCs.