International Events Group (IEG) in Chicago offers a wide
variety of books, newsletters and information on effectively buying
and selling sponsorships. Contact them at (800) 834-4850 or
HIS Show Productions, (317) 576-9933, fax: (317)
Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).
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This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Brought To You By ....
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