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International Events Group (IEG) in Chicago offers a wide variety of books, newsletters and information on effectively buying and selling sponsorships. Contact them at (800) 834-4850 or http://www.sponsorship.com

Contact Source

HIS Show Productions, (317) 576-9933, fax: (317) 576-9955

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Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Brought To You By ....

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