Bagging The Sack Lunch

Franchising reinvents the school lunch.
This story first appeared in the March 1999 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The days of sack lunches are quickly becoming a thing of the past as franchises like Subway, Taco Bell, Pizza Hut and Domino's make their way into school cafeterias. According to a 1996 report from the U.S. General Accounting Office, the percentage of public schools offering brand-name fast foods increased from 2 to 13 percent between 1990 and 1996. Fifty-five percent of the cafeteria managers surveyed in the report said the students asked for brand-name fast foods, and another 46 percent said their food authority or district made the decision to provide brand-name foods.

"I've seen a definite trend, and it's growing," says Corinne Yocher of Subway. "Every year we add more schools." In 1997, Subway had 687 delivery programs, nine on-site satellite locations and 20 school franchises.

"Students are more aware of advertising, and they're becoming more brand conscious," says Yocher. "I've talked to food-service personnel who tell me that when they bring a branded concept into the cafeteria, it draws more attention and more students will [eat at] the cafeteria."

Contact Source

Subway, (800) 888-4848, ext. 1738,

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