The X-Treme Files

It's Up To You

In the end, Mikulec's observation may be the keenest of all. Whether your intention is to go mainstream or swim upstream, you need quick moves and the attention span of a gnat. You also need to know this: Staying ahead of the curve isn't a function of reading reports, performing research or co-opting someone else's groove.

It's about being in it--having the artistic vision of Slafter or the playful genius of the Levinsons or the "loose" flexibility of e-X or the dogged rebelliousness of DiNenna. If you're reading this story to find out what the latest thing is and how to plug it into your business, consider yourself done. On the other hand, if you have something to say--and the nerve to say it--get started.

Contact Sources

e-X Inc., (949) 361-7715

Incredible Ink, 503 W. Mary St., Austin, TX 78704, (512) 444-6069

Late Train, http://www.latetrain.com

Nixon Watches, (760) 944-0900, http://www.nixonnow.com

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This article was originally published in the March 1999 print edition of Entrepreneur with the headline: The X-Treme Files.

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