Diary of a Webhead

December 15, 1998

The past year has been a learning experience. We had planned to lease a 20-acre farm so we could grow our own plants instead of importing them, but when the owners waffled on their agreement to inject some capital into getting the farm up to speed, we had to break our lease. This caused a serious cash crunch. We had to forgo our plans to expand into tropical fish, and were forced to suspend sales altogether for a short time. Nonetheless, we still managed to increase 1998 sales slightly, to $50,000.

Lesson learned, our plans for 1999 are to go back to our roots, with slower growth and less overhead, and to intensify marketing efforts on the Net. That's our core business, there's a large market of aquarium enthusiasts there, and we truly believe that's where the world is headed.

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Diary of a Webhead.

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