Diary of a Webhead

June 14, 1996

We've decided to set up a Web site and start selling aquatic plants. The No. 1 reason: We've found the Internet holds many haunts for tropical fish enthusiasts who are serious about their hobby. We believe we can profitably tap into the market on a long-term basis. Aquatic plants are increasing in popularity, and the only direction for Internet commerce is up.

The No. 2 reason: The Web site is free. CompuServe provides members with free space for a home page, personal or business, and a free program, the Home Page Wizard, that will let me design and publish Web content with no knowledge of HTML (that's Hyper Text Markup Language).

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Diary of a Webhead.

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