Diary of a Webhead

July 19, 1996

I discovered the wonderful world of newsgroups. Lots of people with the same interests get together and have discussions by posting messages that can be accessed by everyone in the group. And-you guessed it-there's a newsgroup devoted to fans of aquatic plants! It's enough to make any business owner salivate-untold numbers of potential customers all hanging out together, talking about your product.

I have to be careful, though, to avoid posting blatant advertisements. According to "Netiquette," doing so is not polite and tends to make people angry. It is acceptable to provide answers to questions and in doing so post your URL as part of your electronic "signature." Darin had better put on his thinking cap-he doesn't know it, but he's about to become the Dear Abby of the aquatic plant world.

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Diary of a Webhead.

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