Today I worked some more on the appearance of the site. We've been getting more positive comments from visitors lately. Darin says it's because I took the waterlily graphic out. He may be right-we're gradually developing a very upscale look. I designed a logo and placed it on the upper right-hand corner of each page for continuity.
I also created clickable icons that take visitors to different areas of the site, such as the price list, contact information and the FAQ page. Lemay's book has a great HTML reference card that lists all the codes you need on one page. I keep it handy while I'm formatting.