Starting an E-Mail Marketing Program

Simple system lets you reward loyal customers.
This story first appeared in the March 2007 issue of Entrepreneur. To receive the magazine, click here to subscribe.
That nagging voice in your head is saying you need an e-mail marketing program, but you're not sure where to start. Loyal Rewards, an outsourced option, costs a mere $97 a year and 4.5 cents per e-mail for a simple, three-step system. Solicit your customers' e-mail addresses in exchange for a free gift certificate or special offer. Forward these so-called enrollment tickets--provided by Loyal Rewards--to the company, which compiles and maintains your database. Then, send e-mail. The catch: Every e-mail you send must have a dollars- or percentage-off value, so no newsletters or FYI announcements.
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