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Marketing Midterm

Test your sales quotient.

As a new business owner, you have important questions about your company's sales and marketing programs. How will you create a professional image and win customers? Where will you run ads and how often? How can you use public relations and special events to get noticed? How much should you invest in direct-mail marketing? Take this quick quiz to test your sales and marketing know-how; then read the expert tips to put your marketing program on the fast track.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Marketing Midterm.

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