Give yourself 10 points for each correct answer.
150 = A perfect score! You're a marketing whiz.
120 to 140 = Very good, but you could benefit from brushing up
on the finer points of marketing.
70 to 110 = You've got some of the basics down, but need to
learn more about marketing.
60 or less = You've got a lot of work to do.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Marketing Midterm.
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