Marketing Midterm

How did you score?

Give yourself 10 points for each correct answer.

150 = A perfect score! You're a marketing whiz.

120 to 140 = Very good, but you could benefit from brushing up on the finer points of marketing.

70 to 110 = You've got some of the basics down, but need to learn more about marketing.

60 or less = You've got a lot of work to do.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Marketing Midterm.

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