In a flash of brilliance, you come up with a great idea. You've thought of the product consumers will clamor for, one that will land you on the cover of all the top business magazines. But a looming question fills your thoughts: "Now what?"
That question becomes even more daunting when you realize you have many choices. Some can be expensive, others are just a waste of time. But one thing is certain: Your first step should be to evaluate your idea's marketability and potential for success. After all, without good marks in these two basic areas, your idea will never pay off. So here are some suggestions for the novice inventor.