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That's Outrageous!

Got more chutzpah than cash? These gutsy marketing moves will put your business on the map.

When it comes to starting a business, it's a jungle out there. Even if you have some start-up capital, and especially if your funds are slim, guerrilla warfare may be just the ticket to winning the spoils of the marketing wars: the quick name recognition and long-term customer loyalty that translate into profits.

Jennifer Haupt ( has written for such publications as Nation's Business, Bloomberg Business News and Washington CEO.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: That's Outrageous!.

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