That's Outrageous!

Smart Starts

The following associations can provide the information you need to develop an advertising campaign:

  • American Advertising Federation, 1101 Vermont Ave. N.W., #500, Washington, DC 20005-6306, (202) 898-0089,
  • American Marketing Association, 250 S. Wacker Dr., #200, Chicago, IL 60606, (312) 648-0536,
  • Direct Marketing Association, 1120 Ave. of the Americas, 13th Fl., New York, NY 10036, (212) 768-7277,

For market research on competitors and consumers, check out:

  • Marketing Research Association, 1344 Silas Deane Hwy., #306, Rocky Hill, CT 06067, (860) 257-4008,
  • Encyclopedia of Associations (Gale Research Publishers), available at most libraries, lists industry associations that frequently provide market data.
  • The U.S. Census Bureau has statistics on businesses and consumers by region. Take a trip to your local library, call (301) 457-4100 or visit

For marketing ideas, check out these titles:

  • Guerrilla Marketing: Secrets For Making Big Profits From Your Small Business, Third Edition, by Jay Conrad Levinson (Houghton Mifflin, $13, 800-225-3362)
  • High-Impact Marketing on a Low-Impact Budget, by John Kremer and J. Daniel McComas (Prima Publishing, $16, 800-632-8676)
  • Knockout Marketing: Powerful Strategies to Punch Up Sales (Entrepreneur Media, $19.95, available in June at
  • Start-Up Marketing: An Entrepreneur's Guide to Launching, Advertising, Marketing & Promoting Your Business, by Philip Nulman (Career Press, $16.95, 800-CAREER1)

For help writing a marketing plan:

Check out one of the many CD-ROMs available on the subject, complete with easy-to-use templates, such as Adams Streetwise Small Business Start-Up ($39.95 street, Adams Media,

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: That's Outrageous!.

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