Can't afford to hire a crackerjack advertising pro to jump-start your advertising campaign? Then leverage the insights of more than 20 with this program. In an hour or so, you'll be able to interactively create a blueprint for a 12-month advertising plan specific to your industry. AdPlan 3.0's e-mail directory of more than 10,000 media contacts for submitting your business's online press releases is worth its price alone. But you'll also profit from its Web Site Submission tool for automatically submitting your company's Web site address to more than 950 sites, customer survey templates, and GeoMap Archive for targeting specific geographic regions.
Street Price: $129
Requires: An IBM 386 or higher PC, Windows 95 or higher, 8MB RAM, 35MB hard-drive space (Mac version available)