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Shopping Comparison Sites
Did you know that more than half of online shoppers use a shopping comparison site to make their buying decisions? And the comparison site they use most is Shopping.com, a part of eBay since August 2005. Shopping.com is a place shoppers can go to compare prices, availability and shipping costs from thousands of vendors in a single location. When shoppers make their selections, they're directed to the chosen vendor to complete their purchase. Using shopping comparison sites effectively is an excellent way to expand an offline business on eBay.

You can join the merchants listed on Shopping.com, including some of the world's largest stores as well as many smaller vendors, by providing the site with a listing of your products in a format specified by the service. Shopping.com will create your list for a fee, but there is no fee if you create the list yourself. Enroll, and Shopping.com gives you directions for uploading your list to the website. After that, you pay only when shoppers click on your product listing to go to your buying page from Shopping.com's search results. For more detailed information, including pricing, visit www.shopping.com.

PayPal Merchant Tools
Using PayPal Merchant tools is the preferred way to pay and be paid for online transactions. This eBay-owned service gives you the ability to cost-effectively handle credit and debit cards as well as bank transfers and PayPal account balances. Your customers don't need to have a PayPal account to pay you, and there are four service levels to meet the specific needs of your business.

PayPal Website Payments Standard lets you start accepting payments immediately without delays for approval. You don't need to have a shopping cart or make an annual commitment, and there are no monthly fees or charges for startup or cancellation of the standard service. However, there are transaction fees.

PayPal Website Payments Pro gives U.S.-based merchants the features of merchant accounts without the same high costs. PayPal Website Payments Pro costs $20 a month in addition to transaction fees.

PayPal Email Payments lets you get paid quickly by e-mail. It's fast and easy to set up--just 10 minutes, and you don't even need to have a website. You can send out e-mail invoices and receive payments through PayPal. Customers don't need their own PayPal account to send funds to your account--they can do so when they receive your e-mailed invoice.

Each of these three PayPal service levels has the option (either with a paid upgrade, by application and approval, or through the "Virtual Terminal" feature, respectively) of accepting credit or debit card payments directly on the site as well as by phone, fax, mail or in person.

PayPal as an Additional Payment Option is a way for merchants who already have a merchant account to add PayPal and give customers another way to pay. Get more details about PayPal Merchant tools at www.paypal.com.

Merchant eCommerce Solutions Center
Established offline businesses looking to expand to eBay can get an all-points introduction to the world of eBay Stores at the Merchant eCommerce Solutions Center. With a single click, you can pull up a matrix comparing eBay's e-commerce solutions, including selling on eBay with an eBay Store, selling online with a ProStores web store and selling on eBay without an eBay Store.

Additional links take you to articles on e-commerce and other eBay merchant resources, including PayPal. If you have slow-moving inventory you want to get rid of or a local presence you'd like to expand worldwide, or you simply want to explore the potential of eBay to drive online shoppers to your business, the Merchant eCommerce Solutions Center should be your first stop.

The site also gives you a link to a list of Certified Business consultants that can help you get started. Learn more about the Merchant eCommerce Solutions Center by visiting www.ebay.com/merchantsolutions.

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