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Quick Guide to Business Image

Technology that can make your business look as professional as it is... or more so.

How can your small company create a big-company image? By utilizing high-tech marketing tools and methods that help you stand out over the competition. But shaping a successful image requires more than just a dazzling look; it's about building one-on-one relationships with your customers, even if they're continents away. And it's about overcoming obstacles that range from from business size to location.

In this special report by marketing expert Kim T. Gordon and Entrepreneur technology editor Heather Page, we'll look at the newest and best ways technology can transform your business image. And we'll introduce you to entrepreneurs who have taken their businesses to that higher level.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Quick Guide to Business Image.

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