Quick Guide to Business Image

True Colors

If you haven't bought a color laser printer yet, you'll be surprised by the wide selection and price ranges. Today's color laser printers offer extremely high resolutions, photographic quality and the detail you'd expect from professionals.

The Brother HL-2400C ($2,495; http://www.brother.com) prints color, photo-quality images in up to 1,200 x 600 dpi. It outputs at 4 pages per minute (ppm) color, 16 ppm monochrome and 2 ppm for color transparencies.

Hewlett Packard's new Color LaserJet 8500 printer ($5,999 street; http://www.hp.com) can do perfect print jobs in a group environment. At 600 dpi, this network-capable color laser printer features 6 ppm color printing and 24 ppm black-and-white printing.

Contact Sources

Goswick Advertising Inc., (713) 622-4100

International Travel Inc., travel@itbna.com

Khera Communications Inc., info@kcilink.com

The Tenagra Corp., info@tenagra.com

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Quick Guide to Business Image.

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