Quick Guide to Business Image

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The follosing videoconferencing tools can make your business appear larger than life:

  • 3Com's Bigpicture video phone ($159 street; http://www.3com.com/bigpicture) is an entry-level desktop videoconferencing solution that includes a capture board, a color camera and a suite of video-communications software. The latest version includes Microsoft NetMeeting for application sharing and White Pine's CU-SeeMe for conducting videoconferences with multiple parties.
  • An advanced solution suitable for large groups, Polycom's ViewStation 128 ($5,999 street; http://www.polycom.com) lets customers see a new side of your business--at 15 frames per second. Features include a digital audioconferencing system, a voice-tracking camera that focuses on the speaker and ignores background noise, and a Web-based presentation system.
  • Visit Intel's Web site at http://www.intel.com for more information on the TeamStation System ($9,999 street) and the ProShare Video System ($799 street) videoconferencing products.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Quick Guide to Business Image.

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