Quick Guide to Business Image

After the Beep

Often, a customer's first impression of your business is made via telephone. And there's no worse impression than unanswered calls.

Get it right with the latest telecommunications services. Automated attendants and voice mail add professionalism that old, tinny-sounding answering machines can't. For example, the Bizfon 680 system includes voice mail, conference calling, professional call greeting, call routing and off-site call forwarding options. It supports six outside lines and eight extensions ($999 for a switch and four phones; http://www.bizfon.com).

Such services as call forwarding, toll-free numbers and paging also boost your business' image while improving customer service. With Sprint Paging (http://www.sprint.com) customers can send alphanumeric messages to you no matter where you are, shortening your response time.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Quick Guide to Business Image.

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