Quick Guide to Business Image

Save Your Stamps

Getting your newsletter or marketing message in front of fresh eyes is easy with fast, affordable ways to locate e-mail addresses.

Some, like Intellipost's BonusMail (http://www.bonusmail.com), offer subscribers the opportunity to receive awards in return for receiving and viewing e-mail messages.

Others, like AtWeb Inc.'s Web Site Post Office (http://www.websitepostoffice.com), offer ways to collect e-mail addresses on your own. A free subscription lets you place a box on your Web site that encourages visitors to sign up for more information. The box links visitors to the Web Site Post Office site, where their names and e-mail address are automatically collected.

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Quick Guide to Business Image.

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