Season's Greetings

It's A Date

Can't think of a date-related promotion? Here are some ideas for particular businesses:

Accounting firm: Offer a "tax break" to your customers. Send a small tax relief package in late March or early April. You might include aspirin, flavored coffee and a couple of pencils for figuring out returns.

Landscaping business: As the calendar progresses, issue an "It's time to . . ." list to your customers. Use the change of seasons to remind your clients how your services can be used to keep their yards and gardens in top condition all year long.

Software development or training company: Create a celebration around Clean Out Your Computer Day (Feb. 8), High Tech Month (January), or International Shareware Day (December 12). Hold a seminar or send a unique promotional item.

Restaurant: Search for the best mom in time for Mother's Day or for the all-American family around Independence Day. Inviting your patrons to vote for their favorite candidate may encourage entrants to send their family and friends your way.

Contact Source

Celebrations Unlimited, (970) 256-7901.

« Previous 1 Page 2

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Season's Greetings.

Loading the player ...

The Factor All Business Owners Must Understand

Ads by Google

Share Your Thoughts