Virtual Classroom

What's In A Name?

When choosing a business name, keep the following tips in mind:

  • Choose a name that appeals not only to you but also to the kind of customers you're trying to attract.
  • To get customers to respond to your business on an emotional level, choose a comforting or familiar name that conjures up pleasant memories.
  • Don't pick a name that is long or confusing.
  • Stay away from cute puns that only you understand.
  • Don't use the word "Inc." after your name unless your company is actually incorporated.
  • Don't use the word "Enterprises" after your name; this term is often used by amateurs.

Source: Start Your Own Bbusiness (Entrepreneur Media Inc., $24.95) to order, visit http://www.entrepreneurmag.com

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Virtual Classroom.

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