Home Free

Lonely At The Top

If working from home is anything, it's a '90s version of the game of "Life." But what's most likely to make you move back two spaces or jump ahead three is how you deal with the three key issues that dog homebased entrepreneurs: the isolation of working alone, the distractions that abound there and the difficulties in convincing people you're actually working--not just watching cable in your sweats.

For Poses, single and working alone, isolation is the biggest curse. He combats it by scheduling lunches with friends to get out of the house. And when it's time for research and development, he invites friends to spend an evening playing his prototype games over pizza and drinks.

The '95 Emory University history grad had no business experience when he started. Poses had spent just seven months in corporate America--three of which were with a public relations firm so he could learn how to pitch his product.

But for a business greenhorn, Poses has adapted to the isolation of an at-home gig pretty well: Loaded Questions has sold some 55,000 copies and grossed more than $600,000 since 1997. He's finally in the black and has just finished his second game, Group Photo. Along the way, he's created a lifestyle he can live with--even if it does get lonely on occasion.

"My business is very simple," Poses says. "I produce games based on order potentials and expectations. I also try to create interesting stories behind my games. [After] I see the [finished] product, I start all over again."

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Home Free.

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