Home Free

Loosen Up

Going with the flow, as Steinman found, is key for homebased entrepreneurs. If you get freaked out by the unique rhythms of working at home, then maybe you should go back to corporate America. The most successful homebased businesspeople learn to adjust their businesses to the texture of their lives, and vice versa.

For Steinman, that means letting her daughters work with her, wrapping soap. For McCarthy, it means bringing employees in-house--literally. And for Poses, it means inviting pals over for pizza and R&D. Success at home requires nontraditional thinking, and that's exactly where Generation Entrepreneur excels.

"[Gen E] cares less than their predecessors about how [their businesses] look," Rogak says. "I think they're more likely to succeed because they can follow their inherent quirks and not have to squish their square-peg selves into somebody else's round hole. They can start a business from home, work all hours, eat pizza at 2 a.m. and still succeed."

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Home Free.

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