E-commerce just keeps getting bigger. Check out the following stats gleaned from the Emmerce Web site: In 1996, the average Web-head spent $16.19 on Net transactions; in 1998, that figure jumped to $43.20; and it's projected to hit $99 in 2000, according to an analysis by BancAmerica Robertson Stephens. Meanwhile, the number of Web users more than doubled from 1996 to 1998, growing from 28 million to 57 million.
This billion-dollar market becomes irresistible, which is why 53 percent of business Web sites report sales activity. What's selling? According to the BancAmerica Robertson Stephens analysis, the three hot areas are predicted to be computer hardware products (estimated Web-based sales: $5 billion in 2000); travel related transactions ($4.5 billion in 2000); and automobiles ($1.5 billion in 2000).
If you want additional e-commerce stats, check out the Emmerce site (http://www2.computerworld.com/home/Emmerce.nsf/All/stats), where you'll find a snapshot of all the relevant numbers.
To contact Robert McGarvey, visit his web site at http://members.aol.com/rjmcgarvey