Match Game

To Infinity And Beyond

Oh, the places ads can go!

Talk about taking it to the limit. Recognizing there's no such thing as a blank surface--only surfaces in need of advertising makeovers--the practitioners of promotion are working 24/7 to select an unusual medium for their message. Here's a rundown of some of today's hot spots:

  • Drawing lines in the sand: Believe it or not, Patrick Dori's company (http://www.beachnbillboard.com.) in East Rutherford, New Jersey, can actually imprint a company logo into the sand at the beach.
  • They don't call them supermarkets for nothing: Grocery cart ads may be passé, but ad-emblazoned checkout sticks are a cheeky addition.
  • Water works: Superior Design Construction (a href=http://superiordesign.eugene.net/watergate.html>http:// superiordesign.eugene.net/watergate.html) in Springfield, Oregon, can make marketers go with the flow with their water billboards. The 60-foot aerated waterfalls have a kiosk at each end and feature full-motion, three-dimensional projection and animation.
  • Fruit punch: Promotional stickers on fruit prove there's an appetite for ads ad nauseum.
  • Your name in lights: Projection systems like the ones Orangevale, California's Derksen Graphic Projection Systems creates can shine logos and graphics onto any surface, from floors to walls. (Call 916-988-0390 for details.)

Contact Sources

Beach 'N Billboard, P.O. Box 128, Leonia, NJ 07605

GES Exposition Services, (562) 802-7550

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Match Game.

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