History Lessons

Fountain Of Youth

There's never been a better time to be a young inventor. Twenty-somethings have become the entrepreneurial leaders in virtually every activity dominated by Gen X, including kayaking, surfing, snowboarding, skateboarding and mountain biking. These companies strike a chord because their owners and employees have the same values, beliefs and desires as their customers. Stores and distributors know no one can hit the pulse of the fickle young adult market better than young entrepreneurs.

Cutting-edge, visually arresting products that were once hard to sell are now what every retailer wants. If you've got a great idea related to an activity you and your friends love, get out there and start selling it before you're too old for anyone to care.

Contact Sources

Steve Christini, c/o Christini Technologies, (215) 508-3491, http://www.christini.com

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: History Lessons.

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