Calling All Countries

Hold, Please

New accessory is music to customers' ears.

Placing customers on hold for more than a minute can seem rude if all they hear is silence. Giving clients something to listen to may actually boost their mood--perfect for when you pick up the line.

One low-cost solution comes from Phonex, a Midvale, Utah, wireless phone extension systems producer. The company has developed Easy Hold With Music, a device that plays music while customers are on hold. It's easy to install: Simply plug it into the phone. Priced at $19.99, the device offers just two tunes for you to play to your customers, but for the small office on a budget, Easy Hold sounds much more professional than dead air. For more information, visit Phonex at http://www.phonex.com

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Calling All Countries.

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