Banks Like Us

We All Scream

Why ask about work experience and references when you can quiz prospective employees about their favorite flavor of ice cream? According to a recent study by the Smell & Taste Treatment and Research Foundation, ice cream preference can reveal clues to an individual's personality. So slip that question into your job application . . . and don't forget to take your new hire out for a celebratory cone.

  • Vanilla: colorful, impulsive risk-takers who set high goals and have high expectations of themselves.
  • Chocolate: lively, creative, dramatic, charming, enthusiastic people considered the life of the party. Enjoy being the center of attention and may become bored with the usual routine.
  • Butter Pecan: orderly, careful, detail-oriented, conscientious, ethical, fiscally conservative perfectionists.
  • Banana: easygoing, well-adjusted, generous, honest, empathetic people.
  • Strawberries and Cream: shy yet emotionally robust, skeptical, detail-oriented, opinionated, self-critical introverts.
  • Chocolate Chip: generous, competitive, accomplished visionaries. Conquerors who are charming in social situations, ambitious, competent and intolerant of defeat.

Contact Sources

The Business Bank of Baton Rouge,

Missouri Bank & Trust, 1044 Main St., Kansas City, MO 64105, (816) 881-8200

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Banks Like Us.

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