What A Deal!

Auctions

Computers, office furniture, electronics (stereos, cameras) and more are now auctioned in real time at a multiplying number of Web sites. A word of warning: There are numerous auction sites, since this is a highly profitable business. Some bidders get carried away by the quest to "win" and end up paying more for an item than any of a dozen online discounters charge. The best strategy is to do your research, find out the retail price for an item and bid significantly less. And don't bump your bid up just because those who want to "win" are gripped with a frenzy.

Auction sites to check out include eBay (http://www.ebay.com) and Bid.com (http://www.bid.com). Both are well-regarded in the online world. Still, be cautious: "Bargains" can too quickly become financial Titanics at online auctions.

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This article was originally published in the June 1999 print edition of Entrepreneur with the headline: What A Deal!.

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