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Going Postal

Hard facts on the latest software

An e-mail merge program, Campaign 3 is one of the most powerful communication tools you'll ever add to your PC. The program enables you to create a template letter, then personalize the missive with the name, company, address--and any other personal variables you'd like to add--for every addressee. To test its effectiveness, I personally created 100 custom-tailored letters and then used the program to e-mail every letter over the Internet--all in less than 20 minutes. Another bonus with Campaign 3: The program easily interfaces with all the major contact managers and databases.

Campaign 3

Street Price: $495

Requires: An IBM-compatible PC, Windows 95 or higher, 16MB RAM, 30MB hard-drive space

Arial Software

Portland, Oregon

(307) 587-1338

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Going Postal.

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