Going Postal

Fast Pitch

If you've ever wished you could use e-mail to effortlessly pitch 1,000 or more newspaper editors on a story about your company, your wish has been granted. Ditto if you crave the ability to contact editors at magazines and TV and radio stations with ease. In all, the U.S. All Media E-mail Directory sports nearly 13,500 e-mail contacts for the shapers of public opinion--along with their addresses, phone and fax numbers, and other contact data. Bonus: The directory's maker keeps the database current and updates it every six months. Quite possibly the smartest $99 you'll ever spend on PR.

U.S. All Media E-mail Directory

Street Price: $99

Requires: This is a text database readable by virtually any personal computer.

Direct Contact Publishing

Kennewick, Washington

(800) 457-8746

http://www.owt.com/dircon

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Going Postal.

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