No Time? No Problem

Resident Advisors

If you don't have time to market your invention, you can sell it through a resident buying group. These companies, which buy products for anywhere from 50 to 5,000 different stores, provide a valuable service because small and midsized retailers don't have time to search for new products. Department stores, smaller discount stores, children's stores, hardware stores and sporting goods stores all typically use resident buying groups for at least some of the products they buy.

Several resident buying groups specialize in infant accessories and maternity products. Jerilyn Winstead would have far greater sales potential if she targeted a few buying groups. A good directory, available at larger libraries, is Phelon's Major Stores & Chains & Resident Buying Offices (Phelon, Sheldon & Marsar).

Contact Source

Jerilyn Winstead, c/o Baby Bunting Co., 1055 N. Rock Hill Rd., St. Louis, MO 63119,

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: No Time? No Problem.

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