Shape Of Things To Come?

Rip Girls

By Michelle Prather

Wondering just who constitutes the exploding phenomenon that is the women's surf market? Elizabeth Glazner, founding editor of Wahine magazine, has the answer: "She's the healthy mom who also runs on the beach when the waves are lousy. She's the 14-year-old whose dad takes her out on the longboard he rode in the '60s. She's the beach bum. She's the successful corporate person who has the best equipment and travels to Fiji."

She's also the gal who lives nowhere near the beach but wishes she did and dresses like she does. You see, women's surfing is (forgive the pun) a vast ocean of opportunity. From surfboard wax to rash guards, sunglasses to thongs, the possibilities just keep growing. Clothing lines Rusty, Gotcha (with its Girl Star line), O'Neill and Stüssy have all prospered by jumping on board, and large and small surf companies nationwide are following suit--in every way imaginable. Meet some entrepreneurial minds who took their passion to a whole new level.

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Shape Of Things To Come?.

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