Shape Of Things To Come?

School For Surf

Isabelle "Izzy" Tihanyi, 33, attended the University of California, San Diego, on a surf scholarship. She's surfed competitively and taught surfing since the '80s. So who better to start the world's premiere surfing school for women of every generation?

Surf Diva, her La Jolla, California, "dream come true," offers clinics, camps, private lessons and guided trips to where the waves break best. A line of Surf Diva products, including skateboards, was introduced last year. Surf Diva surfboards are sold nationwide; a line of T-shirts, sweatshirts and tank tops is carried by Tihanyi's school and local surf shops.

The 3-year-old school's enrollment is maxed out every week, leaving Tihanyi ecstatic over the future of the women's surf industry. "I'm so happy to see more women involved in [surfing]," she says. "But we have to keep the movement going. That's what Surf Diva's all about--introducing [people] to our sport."

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Shape Of Things To Come?.

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