Shape Of Things To Come?

Breaking The Waves

Worldwide market for women's surf apparel--1992: $25 million; 1997: $300 million; 1998: $400 million (estimated)

Number of surf companies with women's surf apparel lines--1992: 1; 1997: 20

Female membership in the National Scholastic Surfing Association more than tripled between 1994 and 1997.*

Women's participation in the U.S. Open of Surfing doubled from 1996 to 1997.*

Source: Deloitte & Touche LLP; *Source: Boarding America

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Shape Of Things To Come?.

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