Shape Of Things To Come?

On Boards

Thirty-five-year-old Elizabeth Glazner didn't surf until she met avid surfer Marilyn Edwards, 46, in 1993. Glazner was immediately put off by surf shops and magazines which, back then, catered to a "teenage boy world." So in 1994, the pair decided to make waves with Wahine, the world's first surfing and water sports magazine for women.

"I worked for free," says Glazner, a veteran reporter, "and Marilyn sold her 1964 Porsche [to finance the start-up]." Since the Long Beach, California, magazine's first issue, published in 1995, sales have increased tenfold.

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Shape Of Things To Come?.

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