Shape Of Things To Come?

Surf Stuff

Who says you can't run a surf company from Fort Collins, Colorado? Not Tracey Hagemann. She had to leave the West Coast when her husband got a new job, but in January, this 12-year surf veteran launched A Woman's Shape Surf Co. (, an online wet suit/clothing/surfboard venture with expected sales of $95,000 this year. Thanks to e-commerce, Hagemann, 29, can offer more-than-competitive prices to female surfers. And by working with surfboard designer Shannon Payne-McIntyre, 23, she can sell a variety of customized boards.

The bulletin board on her site gives women a venue to build a stronger surfing community. Says Hagemann: "I thought there was a need for something about the essence of women's surfing, without the hype."

Contact Sources

Surf Diva, (619) 454-8273,

Clint Greenleaf, c/o Greenleaf Enterprises Inc., (800) 932-5420

Intermax Media, (781) 335-8410

Manastash Inc., (800) 328-5166,

New Image Media, (516) 485-8681

Trash Bags, (213) 622-0718

Wahine, (562) 434-9444,

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Shape Of Things To Come?.

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