Lighten Up!

Book 'Em

By Debra Phillips

In The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives (Times Books, $25), Michael J. Wolfe explores the concept that all types of businesses--from restaurants to financial services--are feeling pressure to play the role of entertainer for fun-obsessed, celebrity-coveting, stimuli-seeking consumers.

The role of savvy marketer is the subject of Sam Hill and Glenn Rifkin's Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big (Harper-Business, $25). Yes, there are a million marketing books out there, but this is one of the best. For an excerpt, see "Listen To The Band" in our June issue.

Contact Source

Brookline Booksmith, (617) 566-7539,


Quality Suites, (800) SUNSHINE,

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Lighten Up!.

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