Postal Power

Next Step

  • The U.S. Postal Service has set up Business Centers in every state to assist businesses with direct-mail marketing efforts. Contact your local post office for the location nearest you.
  • The Direct Marketing Association is a good source of information and advice to help you improve your direct-mail marketing results. Contact them at 1120 Ave. of the Americas, New York, NY 10036-6700; (212)768-7277.

Contact Source

Rein Associates, 837 Broad St., Shrewsbury, NJ 07702-4201, (732)741-8111

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Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Postal Power.

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