Examine the set of skills it'll take to market your business. We all have strengths and weaknesses, so it's important to recognize what you can realistically do in-house. You may be a great writer, but if you can't squeeze out enough time to write your ad copy, brochures or press releases, you'll need some help to keep your marketing efforts consistent.
A healthy amount of research and legwork is necessary before you can successfully market your business. Before you hire help in the form of either an employee or a marketing firm, it's important to have a good understanding of the marketing vehicles available to you, as well as their costs, strengths and weaknesses. With a thorough understanding of marketing tactics, you can then monitor the progress of the person or firm handling your marketing efforts.