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Having your idea independently evaluated shows your audience you take your product seriously. Two good sources: Debra Malewicki at the Wisconsin Innovation Service Center in Whitewater (414-472-1365) and Stuart Leidner at the Washington Small Business Development Center in Pullman (509-335-1576).

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Now Showing.

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