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Before The Big Day

  • Have extra copies of your handouts with you in case someone arrives unexpectedly.
  • Place all materials in a notebook.
  • Make sure everything is typewritten or computer-generated--no handwritten documents.
  • Customize everything to your audience; don't use form letters.
  • Edit your presentation so you give listeners what they want yet leave them wanting more.
  • Have no more than 12 pages in any handout.
  • Bring backup materials in support of any claims you make.
  • Bring your business cards and collect business cards from everyone at the meeting.

Source: Tomima Edmark's The American Dream Fact Pack (self-published)

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Now Showing.

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