Burnt Offerings?

The Final Analysis

On the issue of whether to go public, Swartz says, "The best offense is a good defense." Without the right ingredients to take your business public, it may not be worth the toll the action will take on your company. Remember, riches still await those who sell their businesses to larger corporations, and the likelihood of executing such a transaction increases if the business has been carefully nurtured by a hands-on entrepreneur who hasn't been distracted from producing strong sales and earnings growth.

David R. Evanson's newest book about raising capital is called Where to Go When the Bank Says No: Alternatives for Financing Your Business(Bloomberg Press). Call (800)233-4830 for ordering information. He is a principal of Financial Communications Associates in Ardmore, Pennsylvania.

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This article was originally published in the July 1999 print edition of Entrepreneur with the headline: Burnt Offerings?.

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