Get Your Cliques


  • Buzzwords:Juice means blood (what else?); gimmick refers to the wrestler's costume, props, lifestyle, etc.; a person who thinks wrestling is real is a mark; bump refers to the way a wrestler lands on the mat in order to lessen the impact and minimize the risk for injury.
  • Mecca: Minnesota, of course.
  • Wear: Anything spandex, and don't forget your mask.
  • Hot: "Stone Cold" Steve Austin.
  • Buzzkill: Everyone knows it's fake; don't even discuss it.

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This article was originally published in the August 1999 print edition of Entrepreneur with the headline: Get Your Cliques.

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