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Playing To Win

Do you think like a champ? Coach Mike Shanahan of Super Bowl champion Denver Broncos fame offers winning strategies to keep you on top of your business game.

Look at any industry-leading organization, and you'll find a leader who had the courage and character to get it there. The Denver Broncos have such a leader in head coach Mike Shanahan.

Shanahan's focus on discipline, preparation, mental toughness and physical effort has led the Broncos to back-to-back Super Bowl victories--a feat accomplished by only three other coaches in NFL history.

In his new book, Think Like A Champion: Building Success One Victory at a Time (HarperBusiness), Shanahan offers insight into the principles of creating a winning organization any entrepreneur can learn from. Here are a few of his tenets for success to help you stay on top of your game.


Mike Shanahan has been coaching for more than 25 years. Adam Schefter is a sports writer for the Denver Post.

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This article was originally published in the September 1999 print edition of Entrepreneur with the headline: Playing To Win.

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