From the September 1999 issue of Entrepreneur

You advertise on the Web, right? Sure you do, because with the online advertising market expected to reach $7.7 billion by 2002 (according to Jupiter Communications), you'd be foolish not to. But if you want to make sure your prospects see those ads, you'd better make them interesting and compelling--because you may soon lose your audience.

A new generation of surfing tools has been created precisely to block ads--just what you don't want. InterMute (http://www.intermute.com) and AtGuard (http://www.atguard.com), for instance, block banner ads, animated GIFs, pop-up screens and even background sound--which greatly cutting down site load times.

How do you compete with a quicker load time? Make your ads so intriguing and worthwhile that surfers won't want to block them for fear they'll be missing out. Sure, it's a daunting task, but you've got 7.7 billion reasons to try.


To contact Robert McGarvey, e-mail him at rjm@mcgarvey.net

Who's Out There?

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W ant a snapshot of what's happening in Web viewing and advertising today? Stop by NetRating's site, and check out the daily stats, which include daily information on the number of Internet users (17.4 million on a recent day), the average amount of time spent online per person (28.5 minutes), and the average number of sites visited per user (four). Add up those stats, and, obviously, there are plenty of users online--a whole world of prospects at your fingertips.

Hosts With The Most

Making the switch to a Web-hosting service

Get serious about building a company Web site, and free Web space just doesn't cut it anymore. Why? For one thing, the major search engines pay little attention to the "personal pages" on most free sites.

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Know The Code

Translating those mysterious e-mail attachments

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