Fit to Print

Resources to help with your magazine launch:

• Folio: The Magazine for Magazine Management is the industry's major trade journal. One year (16 issues) costs $96. Write to P.O. Box 10511, Riverton, NJ 08076, call (800) 795-5445 or visit http://www.foliomag.com
• The Magazine Publishers of America, a trade association, offers seminars, books, newsletters and more. Find plenty of useful links, too, at its Web site (http://www.magazine.org) or call (212) 872-3700.
• Samir Husni, a professor of journalism at the University of Mississippi in Oxford who's known as "Mr. Magazine," has a useful Web site (http://www.mrmagazine.com) that highlights notable new launches and offers info about publishing. You can e-mail Husni with questions or order publications, including Samir Husni's Guide to New Consumer Magazines (Oxbridge Communications Inc., $95 plus $10 shipping) and Launch Your Own Magazine: A Guide to Succeeding in Today's Marketplace (Oxbridge Communications, $26.95 plus $5 shipping).

  Contact Sources

  Business to Business Magazine,ginawright@mindspring.com

  The Gen-X Press, (410) 464-2020

  Magazine Publishers of America, (212) 872-3700, http://www.magazine.org

  Modern Ferret, fax: (516) 981-3710, http://www.modernferret.com

  Freelance writer Pamela Rohland (prohla@aol.com) is a self-proclaimed magazineaholic who reads and writes for a myriad of them every month.

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This article was originally published in the October 1999 print edition of Entrepreneur with the headline: Fit to Print.